Industries / B2B & professional services
A B2B sale doesn't close on the first click. It takes months and several people have to agree, so the campaign that started it may be long over by the time anyone signs. That's why marketing and sales so often argue about the budget. Without a shared definition of a qualified lead they end up judging it on form fills, which say very little about revenue.
Audience
Services
We run search campaigns on the terms buyers type once they know their problem and want a supplier. Negative keywords keep out job-seekers and early-stage researchers so your budget reaches people who can actually buy. Audience segments in observation mode show us which visitors deserve a higher bid. Conversion tracking counts real enquiries and nothing else.
Sponsored Content and Lead Gen Forms reach the right job titles inside the right companies. We build a custom audience around the accounts your sales team wants to win, so the spend stays on the companies that matter.
Lead Gen Forms and landing pages ask whatever your sales team needs to know. We agree the questions with them in advance, so every lead shows on arrival whether it deserves a call.
Buyers work through a list of questions before they'll talk to sales, so we write the comparisons and specifications that answer them. The campaigns then send prospects to pages that help them decide.
Process
Selected work
We’ve been turning advertising into sales for clients all over the world since 2005 and building the custom software behind it. Open any entry to see how we work in that field.
All workFAQ
Usually both, because they do different jobs. Google Ads on high-intent terms reaches people who already know what they need and are looking for it, which is where buying intent is strongest. LinkedIn reaches the right job titles and target accounts before they start searching and gives you room for context a search ad can't carry. We set the split in your plan based on what the audit shows.
Mostly with smarter forms and tighter targeting, because more budget doesn't fix it. Questions about budget, timeline, company size or role, placed ahead of the contact fields, filter out enquiries that were never going to be a fit. On LinkedIn we aim at the companies and job titles your sales team wants to reach. Then we track which sources and forms produce the leads your sales team rates highest and move the budget there.
Last-click attribution hands all the credit to the final click before a conversion, which stops working when months pass between the first click and the signed contract. So we follow each lead through your sales process and learn which ones turn into revenue, then steer the campaigns towards more people like them. Your reports centre on cost per qualified lead and pipeline stage, with form fills as one input among several.
That mismatch is one of the biggest sources of wasted spend, so we settle it first. Before we build a single campaign both teams agree what a qualified lead is. Every lead is measured against that, so marketing and sales are judged by the same standard from day one.
You do. The Google Ads account, the LinkedIn account and your CRM are yours from day one and we work in them with access you can revoke whenever you like. If we ever part ways the leads, the audiences and the settings all stay with you.
Next step
Send us your website and the free audit will show where your competitors rank for your buyers’ searches and where your biggest opportunity sits. You'll hear from us within one working day.