Insights / Article
The free audit is a close look at how your business shows up online, how it compares with your competitors and where your biggest opportunity lies. All we need from you is your website. The findings are yours whether or not you ever work with us, so they have to stand on their own.
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We check whether the pages your visitors land on can turn a visit into an enquiry, a booking or a sale. That means looking at how fast they load on a phone and whether they answer what was searched. We also hunt for whatever blocks the next step, like a booking engine that opens in a new window or an enquiry form that asks for everything at once.
We look at which keywords you rank for, how much organic traffic they bring and which sites link to you. That shows whether buyers who search for what you offer find you or your competitors first and where a better ranking would bring you the most.
We look at how your business shows up on the social media channels it uses and whether that presence supports the rest of your marketing.
We work out who you really compete with online and where they rank on Google for the searches that matter to you, so you can see exactly who is winning the customers you should be winning.
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You get a written strategy in plain language with clear recommendations. It names your biggest gap, which is where visibility or customers are slipping away to competitors. It also names your biggest opportunity, which is the change with the greatest potential impact on your numbers. Where it helps we outline the effort each involves and the order we'd tackle them in.
It's written for decision-makers without a marketing background. There's no obligation, so you can act on the findings however you like, with us, with another agency or on your own.
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A plan written before anyone has looked at your website, your search presence and your competitors is speculation. A retainer quoted on speculation protects the agency more than it serves you, so we do it the other way round. The audit gives both sides the same picture before any money changes hands. If we work together the plan rests on your actual position. If we don't, you still know where you stand.
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Selected work
We’ve been turning advertising into sales for clients all over the world since 2005 and building the custom software behind it. Open any entry to see how we work in that field.
All workFAQ
Because it's how we find out whether we can help and how you find out whether you want to work with us. A paid strategy session bills you for advice before you've seen any results. We'd rather let the work make the case first, so the findings are yours either way and there's no obligation.
Only your website address. We don't need access to your ad accounts, your analytics or any other account because we build the audit from your website and from public data on your rankings, your social media channels and your competitors' rankings.
No. The recommendations follow from what the analysis shows. If more budget would pay off somewhere we'll say where and why, but if the better move is to fix the website or focus on fewer channels we'll say that instead. And if your setup is already sound, we'll confirm that too.
Next step
Send us your website and you'll hear from us within one working day. The free audit comes with a written strategy, your biggest opportunity and our recommended first steps.