01Editorial standard & briefs
We write the briefs and the review standard your team's drafts have to meet. They spell out which search each page answers, which facts it must contain, which sources it cites and what voice it uses, so your writers and their tools all work to one clear specification.
02Review before publication
A specialist edits each draft, checks the facts and decides with you whether it goes live. Drafts that miss the standard go back with clear notes.
03Content audit & clean-up
We find the published pages that are thin, duplicated or inaccurate and rewrite, merge or remove them. Any page that has earned links or traffic gets a redirect.
04Clusters & internal linking at scale
We organise your keyword and topic data into clusters, which are groups of related searches that one page or section of your site should answer. As the site grows we keep your internal links pointing at the pages that matter. A specialist makes the call on which links genuinely serve the visitor.