Qualifying forms
We design each form around your sales process, so it asks the questions your sales team would ask first in the order that filters best. Every new lead then arrives with a clear sign of its value.
Solutions / Lead ads
Leads worth your sales team's time.
- 20years in search & advertising
- 114organisations served
- €100M+in sales for clients
Cheap leads are easy to buy. But when the sale closes on a call, a quote or a site visit, unqualified leads cost more than they return, because the sales hours wasted chasing them are part of the bill. So we build lead campaigns around the leads that become customers and measure performance on exactly those.
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Who we serve.
- B2B service firms that sell in a call or a meeting.
- Education providers that need genuine enquiries for a course, a place or a programme.
- Property companies and other sellers of high-value purchases, where the decision comes after the enquiry.
- Travel companies selling trips that take some deciding, from cruises to group travel.
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What we do.
Meta & Google lead campaigns
Instant forms on Facebook and Instagram open inside the app with the contact details already filled in, which makes enquiring easy. On Google, search campaigns send people to a landing page that qualifies them. Targeting and creative focus on prospects who are already weighing up a purchase like yours.
Landing-page lead gen
For considered purchases it pays to move prospects off the platform. A dedicated landing page gives you room to answer their questions and ask yours while testing and tracking stay under your control.
Tracking, CRM handover & follow-up
Each lead is tagged with the campaign, ad and form it came from and goes straight to your CRM in a format your team can work with. The plan also names who follows up and how fast they need to respond.
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How it works.
- We start with a free audit of your website, rankings, social media and competitors, including where they rank on Google. It ends in a written strategy that names your biggest untapped opportunity.
- Then comes a plan covering the qualifying questions, the channels, the budget and how we'll measure leads through to sales.
- Your dedicated project manager coordinates while we build and run the forms and campaigns in accounts you own, with tracking and the CRM connection working from the start.
- You get a weekly or monthly report, whichever you prefer, in plain figures. It shows leads, cost per lead, cost per qualified lead and what we'll improve next.
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Scope and fees.
Included
- Campaign build and ongoing management on Meta and Google, covering audiences, targeting, bidding and budget allocation.
- Ad creation and lead forms, from copy, images and video edits to the qualifying questions on each form.
- Lead tracking by campaign, ad and form, plus the handover of every lead to your CRM.
- A dedicated project manager and weekly or monthly reporting.
Not included
- The advertising budget itself, which goes straight from you to Meta and Google.
- Organic social media. Posting, comment handling and community management are a separate service.
- SEO, websites and software, which we quote separately.
Pricing
Campaigns that pay for themselves.
We run campaigns on Google Ads, ChatGPT, Meta, TikTok, LinkedIn, Snapchat, Pinterest and more. Campaign management and ad creation are always included in our fee. Your ad budget stays yours because you pay it straight to the platforms.
€500per month
Budgets below €4,000
One flat monthly fee covers all your campaign management and ad creation, whatever mix of platforms you use.
Start my campaigns15%of the budget
Budgets from €4,000
A share of your approved monthly budget across all platforms together, with nothing added on top.
Start my campaigns€500per platform, once
New ad account setup
We create the account in your name. Facebook and Instagram count as one platform because we set them up together as Meta in your Business Suite.
Set up my accountWe agree the budget with you before each month starts. The 15% rate applies to accounts that are already set up. Conversion tracking inside your ad accounts is part of the fee and tracking scripts on your website are quoted separately. You’re never locked in. Either side can end campaign management with one month’s notice.
Christmas offer 1 Nov to 31 Dec 2026
Four platforms, ready to advertise.
We set up your ad accounts on any four of Google Ads, Meta, TikTok, LinkedIn, Snapchat and Pinterest, with matching social profiles or pages if you need them. You also get one tracking script on your website for remarketing, sales or a custom event.
€1,000four setups, normally €2,000
Claim the offerSelected work
Proven in
practice.
We’ve been turning advertising into sales for clients all over the world since 2005 and building the custom software behind it. Open any entry to see how we work in that field.
All work- Sales-driven performance marketingHealthcare, e-commerce, B2B, education and more
- Online booking platformsTravel, hotels, clinics, salons and more
- iOS and Android app developmentRetail, healthcare, logistics, education and more
- ERP and CRM implementationManufacturing, wholesale, retail, services and more
FAQ
Common questions.
Should we use lead ads or a landing page?
We use both and match each to the sale. An instant form on Meta keeps people inside the app and removes friction, which suits a simple request. A landing page adds a step but gives you room to qualify properly and build trust with detail a form can't show, on a page whose tracking you control. For a considered purchase such as a B2B contract, a course place or a bespoke trip the landing page is usually the stronger choice. The audit sets the right approach for your sale.
How do you filter out low-quality leads?
Mostly through the form. We ask about budget, timing and fit before asking for contact details, which screens out people with no intention of buying. We also track which ads, audiences and placements produce leads your sales team rates highly and shift budget away from the rest.
Can you show which leads became sales?
Yes. Every lead carries the campaign, ad and form it came from, so when your sales team marks a lead as won you can see exactly which ad brought that customer in. We use what we learn to point the campaigns at people who look like your buyers, so they’re optimised on sales instead of form fills.
How quickly do we need to answer a lead?
As quickly as your team can, because buying intent fades fast and an early reply improves your chance of closing. We pass each lead to your CRM the moment it arrives, tagged and ready to work. The plan is built around a response time your team can sustain every day.
Who owns the leads and the accounts?
You do. The Meta and Google ad accounts and the CRM connection are in your name from day one. We work through access you can remove at any time, so every lead, form and setting stays with you if the work ends.
Next step
Start with a free audit.
Send us your website and we'll show you where your competitors rank on Google and how you compare. The written strategy sets out how to win more enquiries that are worth your sales team's time. The audit is free and you'll hear back within one working day.